Milo Winback

Automated win-back emails after cancellation, with a one-click resubscribe link and a come-back discount.

Installation

1. Install and activate the free Milo Subscriptions plugin.
2. Upload and activate Milo Winback (Plugins → Add New → Upload).
3. Enter your license key under Subscriptions → Licenses to enable updates.

Configuration

Email cancelled subscribers a come-back offer with a one-click resubscribe link. The sequence stops as soon as they subscribe again, and each customer only gets one win-back cycle. The renewal discount is applied by the Subscription Coupons add-on.

Under Subscriptions → Settings → General → Winback:

Setting	Description
Send win-back emails	On/off switch.
Send after (days, comma-separated)	Text value.
Come-back discount (%)	Numeric value.
Discounted renewals	Numeric value.

The sequence

Configure the days (for example 7, 21, 45 after cancellation) and the offer (first-payment discount plus a recurring discount for N renewals). Each customer goes through at most one winback cycle, so nobody is nagged twice.

The resubscribe link

Links are signed (HMAC) and work without a login: they rebuild the cancelled subscription’s cart, apply the offer, and land on checkout. If the customer returns, the remaining emails stop automatically.

Measuring

Sent/returned counters are kept per campaign, and milo_winback_returned fires on a comeback so Slack or Analytics can celebrate.

Developer reference

• milo_winback_returned — Fires when a cancelled customer resubscribes through a winback link.